Canan ALADAĞ
Of Counsel
Canan ALADAĞ has over 25 years of professional experience in international taxation and transfer pricing. She has held senior positions at PwC in Türkiye and Europe, specializing in global transfer pricing coordination, multinational tax advisory, corporate restructuring, and international tax dispute resolution.

Responsibilities
Areas of focus
International Taxation
Provides advisory services on cross-border transactions, international tax regulations, and OECD-related tax developments for multinational companies.
Tax Advisory
Advises companies on tax legislation, corporate taxation, and international tax practices.
Transfer Pricing
Provides advisory services on transfer pricing planning, documentation, policy development, operational structuring, and compliance.
Corporate Restructuring
Provides tax and transfer pricing advisory services for mergers, acquisitions, corporate reorganizations, and international group structures.
Tax Audit, Litigation and Dispute Resolution Advisory
Advises on transfer pricing disputes, tax audits, Advance Pricing Agreements (APAs), and cross-border Mutual Agreement Procedures (MAPs).
Cross-Border Advisory Services
Provides international tax and transfer pricing advisory services and supports cross-border coordination for multinational corporate groups.
Experience & Skills
Expertise and experience
Global Transfer Pricing Leadership
Served as Coordinator of PwC's Global Transfer Pricing Network, comprising approximately 7,000 professionals across more than 100 countries. Organized international strategic leadership meetings and conferences.
Transfer Pricing and Multinational Advisory
Established one of Türkiye's first dedicated transfer pricing teams and advised domestic and international multinational groups on documentation, planning, operational restructuring, and comprehensive transfer pricing policies.
OECD and International Tax Developments
Participated in OECD Transfer Pricing Guidelines working groups in France and technical committees addressing Pillar One and Pillar Two developments under the OECD/G20 international tax reform framework.
Tax Disputes and International Agreement Procedures
Has extensive advisory experience in transfer pricing disputes, Advance Pricing Agreements (APAs), and cross-border Mutual Agreement Procedures (MAPs).
Industry Expertise and Professional Qualifications
Has specialized experience in the energy, fast-moving consumer goods (FMCG), and pharmaceutical sectors. Holds the Turkish Certified Public Accountant (SMMM) qualification and is fluent in English, with intermediate German and basic French proficiency.